Continental Airlines Celebrates 21st Birthday of OnePass With Texas Hold'em Event in Las Vegas Frequent flyers have chance to win 21 million OnePass miles
HOUSTON, May 20 - To mark the 21st birthday of its OnePass(R) frequent flyer program, Continental Airlines (NYSE: CAL) today announced that it has invited its top customers to participate in a Texas Hold'em Poker Tournament where they will bet frequent flyer miles to gamble on the chance to win the tournament's grand prize, 21 million OnePass miles.
The four day event begins on Aug. 6, 2008, and will take place at the legendary Golden Nugget Hotel and Casino in Las Vegas.
"We look forward to providing this exciting opportunity to our loyal customers to celebrate the 21st year of our OnePass program," said Mark Bergsrud, Continental's senior vice president of marketing programs and distribution.
"Continental's OnePass program has rewarded passengers with travel bonuses, seat upgrades and preferred customer benefits for more than two decades and we look forward to continuing this service for many years to come."
The contest's grand prize can be redeemed for up to 400 round-trip economy SaverPass tickets within the United States or it can be used to bid on exclusive OnePass Online Auction items including premier sporting events, VIP performing arts experiences and vacation packages.
The tournament's top finalists will be awarded prizes which include dinners at The Golden Nugget's top-rated Grotto Ristorante and Vic & Anthony's restaurants.
The event will kick-off with an opening night cocktail party reception on Fremont Street for participants and their guest sponsored by the Fremont Street Experience, home to the world-famous Viva Vision light show, which features 12 million lights and 550,000 watts of concert quality sound.
The entry fee to participate in the tournament is 50,000 OnePass miles and registration is limited. Participants must book the event package with the Golden Nugget Casino.
To register for the tournament, OnePass members should go to continental.com/onepass/news. In addition to the poker tournament, Continental Airlines and MasterCard Worldwide will offer 21,000 OnePass bonus miles for new members who acquire the Continental Airlines World MasterCard(R) during the 21st birthday celebration.
Additionally, from June 1 through Aug. 31, 2008, OnePass members will receive 2,100 bonus miles when they use a MasterCard card to purchase a First Class or BusinessFirst(R) ticket at continental.com.
(From Continental)
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